Albert Heijn parent company uses AI to transform its storesEmerce
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Albert Heijn parent company uses AI to transform its stores

Ahold Delhaize, the company behind Albert Heijn supermarkets, is investing in artificial intelligence to rethink how it runs its business. By combining human thinking with AI, it aims to serve customers better and faster.

2 min read•Emerce•September 29, 2026

Ahold Delhaize — the parent company of Albert Heijn and other supermarket chains — is betting big on artificial intelligence to shake up how it operates. Instead of replacing people with machines, the company is combining human workers with AI tools to get smarter decisions faster.

The goal is straightforward: serve customers better, support staff more effectively, and build stronger relationships with local communities. By using data (information collected about sales, customers, and operations) to guide decisions, Ahold Delhaize aims to lead in online shopping and digital retail — areas where speed and personalisation matter.

Gerhard van der Bijl, the company's Chief Technology Officer (the executive responsible for technology strategy), will share real examples at EDAY 2026 — a major tech conference — showing how this human-plus-AI approach is already working in practice. The key takeaway: artificial intelligence isn't about replacing workers, but helping them work smarter and serve you better.

Original source: Emerce

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