Investment firms must invest heavily in AI or fall behindInvestmentofficer.be
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Investment firms must invest heavily in AI or fall behind

Money management companies face mounting pressure to spend billions on artificial intelligence. Those that refuse risk losing customers to competitors who embrace the technology.

2 min readInvestmentofficer.beSeptember 7, 2026

Large investment firms that manage people's retirement savings and pensions are facing a tough choice: invest heavily in artificial intelligence (AI — computer systems that learn and make decisions) or risk losing customers to rivals who do.

According to Martijn Kuipers, CEO of Amundi Nederland (a major European money management company), companies that say no to AI are essentially saying no to the future. "The companies with the most resources and the biggest scale will have a huge advantage," he explains. This means only the largest players may survive in a rapidly changing industry.

The issue is simple: building and running AI systems is extremely expensive. Smaller investment firms struggle to afford it, while giants like BlackRock can spend billions. This is reshaping the entire industry, with big players getting bigger and smaller competitors facing an uncertain future. For everyday savers and investors, this could mean fewer choices and potentially higher fees if competition shrinks.

The race is on, and there's no pause button. Companies that don't invest now may simply disappear.

Original source: Investmentofficer.be

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