You can now buy ads directly inside ChatGPT across Europe

ChatGPT, the popular AI chatbot that millions use to ask questions and get answers, now shows advertisements. Until now, buying these ads was complicated. Criteo, a company that helps businesses place online advertisements, has just made it much simpler.

Starting now, companies can book ads to appear inside ChatGPT directly through Criteo's platform — think of it like how you'd place an ad on Google or Facebook. The service is available in 31 European markets, including the Netherlands. This means Dutch businesses can now reach people while they're using ChatGPT, without having to jump through technical hoops.

Why does this matter? ChatGPT has become a go-to tool for millions of people searching for information, advice, and answers. For advertisers, this is a new place to reach customers. For regular users, ads in ChatGPT might start appearing more often — which some people welcome (relevant ads can be helpful) and others might not.

This move shows how AI tools like ChatGPT are becoming more like traditional websites and apps, complete with advertising. It's another sign that AI chatbots are moving from experimental technology into mainstream business.