Meta's new AI app is beating ChatGPT's early growth

Meta, the company behind Facebook and Instagram, has just released a new AI tool called Muse. An AI assistant is a program that answers questions and helps you with tasks using artificial intelligence — similar to ChatGPT, which many people use for writing emails or brainstorming ideas.

According to download data tracked by a research company called Appfigures, Muse is growing faster on smartphones than ChatGPT did when ChatGPT first launched its mobile app. More people are downloading it, and more people are using it every day in the United States and Canada. This is notable because ChatGPT was already very popular when it arrived on phones, so beating that early growth suggests Muse is striking a chord with users right away.

Why does this matter? When a new app grows quickly, it often means people find it useful or enjoyable. It could signal that Meta's version of an AI assistant is meeting people's needs in a way that resonates with them. However, early growth doesn't guarantee long-term success — many apps start strong but fade over time. The real test will be whether people keep using Muse regularly in the weeks and months ahead.

This is also part of a bigger competition. Major tech companies like OpenAI (which made ChatGPT), Google, and Meta are all racing to develop AI assistants that people want to use every day. Meta's strong start with Muse shows they're a serious player in this race.